Does anyone actually LIKE Valentine's Day? Someone has to, right? Every year it approaches followed closely by groans and eye rolling, yet there it is on every TV show and coating every Walgreens candy aisle, seemingly stronger with with each iteration. How does that happen?
Some would say that it's merely the inexorable machinations of a capitalist system that demands seasonal grist for it's consumerist mill and they wouldn't be wrong, but I suspect there's more to it than that. February is a rough month, especially here in Chicago. It's cold, it's grey, the Bears are done and the Sox are not yet playing in Arizona. Given that the next holiday on the horizon is followed by forty days of fasting, it's fair to say that we could use a little psychic sustenance to pull us through. And what's better than l'amour to give succor to those suffering in the cold? Romantics get to gush over flowers, cynics get to look forward to some guarenteed lovin' and everyone else gets to mock it from afar.
Some would say that it's merely the inexorable machinations of a capitalist system that demands seasonal grist for it's consumerist mill and they wouldn't be wrong, but I suspect there's more to it than that. February is a rough month, especially here in Chicago. It's cold, it's grey, the Bears are done and the Sox are not yet playing in Arizona. Given that the next holiday on the horizon is followed by forty days of fasting, it's fair to say that we could use a little psychic sustenance to pull us through. And what's better than l'amour to give succor to those suffering in the cold? Romantics get to gush over flowers, cynics get to look forward to some guarenteed lovin' and everyone else gets to mock it from afar.

